MG Motor India has hit a significant milestone with the launch of its latest electric vehicle, the MG Windsor EV. Open for bookings on October 3, the Windsor EV garnered an impressive 15,176 bookings within just 24 hours. This marks MG’s third electric vehicle for the Indian market and its first offering in the compact SUV segment, positioned between the MG Comet EV and the MG ZS EV.
Variants and Features
The MG Windsor EV comes in three different variants, offering various powertrain and battery pack options to cater to diverse customer preferences. We’ve taken the Windsor for a test drive, and you can check out our detailed review below. Buyers can choose from four elegant color options: Starburst Black, Pearl White, Clay Beige, and Turquoise Green, providing a range of styles to match their taste.
Innovative BaaS (Battery as a Service)
One of the standout features of the Windsor EV is its Battery as a Service (BaaS) program. This allows customers to pay Rs. 3.5 per kilometer as a battery rental fee, making it easier and more affordable to own the vehicle by lowering its overall acquisition cost. This flexible ownership model is expected to attract a broader range of buyers who are looking for more cost-effective EV options.
Official Statement from MG Motor India
Speaking on the unprecedented success of the Windsor EV, Satinder Singh Bajwa, Chief Commercial Officer of JSW MG Motor India, expressed his gratitude to the customers:
“We are grateful to our customers who have embraced the MG Windsor wholeheartedly and enabled it to reach the milestone of 15,176 bookings in just one day. This achievement solidifies MG Windsor’s position as a progressive force in India’s electric vehicle market. As the first EV to reach this benchmark, the MG Windsor’s popularity underscores the increasing demand for sustainable, cost-effective, and rider-friendly transportation choices among Indian car buyers. We are delighted to contribute to this evolution and remain committed to delivering innovative, intelligent, and eco-friendly mobility solutions.”
In conclusion, the MG Windsor EV has made a remarkable debut, reflecting the growing interest in eco-friendly and budget-conscious mobility solutions in India. With its competitive pricing, flexible battery rental option, and advanced features, the Windsor EV is set to be a strong player in the country’s electric vehicle market.