- Record 6659 units sold in the Jan-June 2015 period, a 41% year-on-year growth (Jan – June 2014: 4717 units
- Mercedes-Benz records its best ever Q2 (up by 43%) and best ever half-yearly sales in the company’s history in India (Q2 2015: 3093 units; H1 2015: 6659 units)
- Mercedes-Benz nearly equals its total sales volumes of 2012, in the first six months of 2015 itself (Jan-Dec 2012: 7138 units)
- The spectacular growth is buoyed by high customer acceptance of the entire portfolio which is the most comprehensive and young and comprises the New Generation Cars, the sedans, the SUVs and the performance cars, Mercedes-AMG
- A spectacular 100% growth (Jan-June 2015 period) of the SUV portfolio underlines the increasing customer preference for Mercedes-Benz’s comprehensive SUV portfolio
- The luxury sedans comprising the World Car of the Year- the new C-Class, the E-Class, the S-Class and the stylish CLA-Class remained key volume contributors and grew by 40% (Jan-June 2015 period)
- Six products launched in the first six months of 2015; nine exciting products to follow in the second half
- Densest network presence for any luxury car maker, 73 outlets in 39 cities: new outlets in Jamshedpur, Ghaziabad and Bangalore inaugurated; while new AMG Performance Centre in Hyderabad and Pune added. Twelve more new outlets to be inaugurated in the remaining two quarters
India’s fastest growing luxury car brand for last three years in a row, Mercedes-Benz, created yet another sales history by registering its best ever Q2 and half-yearly sales. Continuing its historic growth momentum, Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6659 units in the Jan – June 2015 period. This sales growth also marks the brand’s highest ever Q2 volumes at 3093 units, up by 43% (April – June 2014: 2163 units).
This spectacular growth is buoyed by the most comprehensive and a young product portfolio comprising the New Generation Cars, the sedans, the SUVs and the AMG performance cars. As the C-Class and the E-Class luxury sedans continue to remain on top of customer preference, the SUVs, especially the M-Class continues to grow significantly followed by the larger GL-Class. The launch of the C 220 CDI and its subsequent local manufacturing enabled Mercedes-Benz to cater to the increasing demand of this segment benchmark luxury sedan. The success run of the NGCs, in particular the CLA and the GLA, continues across markets and added new young customers to the brand’s increasing customer base. The addition of the GLA 200 CDI to the local production portfolio is expected to drive the demand of this SUV even further while reducing the waiting period. The dream cars and the high performance AMG models also sustained their growth momentum in the performance segment.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “In the first six months of 2015, we sold almost as many cars as in the entire year of 2012. We created a strong growth momentum in Q1 taking clear sales lead, and are glad to sustain this stellar growth story in Q2 as well. We are on track with our long term objective of achieving a sustained profitable growth for our business in India. This performance firmly underlines the acceptance of our customer focused approach and reiterates yet again, Mercedes-Benz India’s proven brand premium and competitive edge in the luxury car industry. The brand remains distinct in terms of offering continuous product innovations, having the largest luxury car production facility, extending an enriching service experience and strengthening our extensive network footprint. With some of the most awaited products in the pipeline for the remaining two quarters, including the much awaited AMG GT, Mercedes-Benz is all set for another year of strong growth.”
Mercedes-Benz India provides complete peace of mind to customers with its innovative service and finance programmes. Mercedes-Benz cars are equipped with 2 years standard warranty and additionally a 1 Year Star Care program as standard. Customers can also avail benefit from the extended warranty for the 4th year, with no mileage restriction. Mercedes-Benz Financial Services offers a full range of unique finance and insurance services which support the customers in providing value. These unique programmes comprise Corporate Star Lease, Star Finance, Star Agility etc.
On 30th July 2015 Mercedes will be launching three cars in India, out of which two are the S500 and the S63 AMG while the third car’s name hasn’t been revealed by the company.