Mahindra remains in high demand for its SUVs, resulting in extended waiting periods for most models. The brand’s total open bookings have soared to 2.26 lakh units, prompting a closer examination of the Thar range’s contribution.
As of February 2024, Mahindra has yet to fulfill deliveries for 71,000 units of the Thar lifestyle SUV, including the RWD variants. These figures continue to escalate with an average of 7,000 units added monthly through fresh bookings.
In its February 2024 updates, Mahindra disclosed further insights. The company sustains a steady influx of 50,000 new bookings monthly, while billing 40,000 cars during the same period. However, cancellations represent 10% of the total bookings. Anticipations are high for an increase in Thar brand bookings, especially with the imminent launch of the five-door version later this year.