- Honda Activa re-activates the scooter market since its debut in 2001
- Today, every 2nd scooter customer in India rides home on an Activa!
- Activa sales zoom from 55,000 units (FY’2001-02) to 2.1 million units (FY’2014-15)
- Activa displaces motorcycle to become India’s No. 1 Selling 2Wheeler for 2 consecutive months (June’15, July’15)
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has set a new record. India’s iconic Activa has become the First scooter in India to achieve a phenomenal One Crore unit sales landmark.
Since its 2001 debut as the first two-wheeler launched in India by Honda, Activa has reactivated the dying Indian automatic scooter market and redefined convenient mobility for the entire family.
Today, with features like superior four-stroke engine, Honda Eco Technology (which delivers a dream mileage of 60kmpl as per Honda mode which is close to actual riding conditions), V-matic(gearless) transmission, durable all metal body, Convenient Lift-up Independent Cover (CLIC)mechanism, tubeless tyres and combi-brake system; Activa ensures convenience like never before.
Backed by the trust of Indian customers in Activa, Honda made the steep climb from 55,000 units in first year (2001) to becoming the market leader in just 3 years. Since then, Activa has grown to sell over 2.1 million units in FY’2014-15 and Honda 2Wheelers is now the undisputed market leader with 59% market share in the scooter segment.
Expressing delight on this landmark, Mr. Keita Muramatsu – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “This achievement is more significant since Activa (an automatic scooter) has gained the trust of One Crore happy families in India. From reactivating the scooter segment in India in 2001 to leading the Scooterization of industry today, Honda’s iconic Activa has changed the way Indians ride to fulfill their dreams. We thank our valued customers and families who have made Activa the most preferred choice of families for commuting in India.”
Elaborating on how Activa is changing the Indian 2Wheeler industry, Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said,
“A decade ago who would have bet that a scooter would once again be the largest selling two-wheeler in India. But today, Activa has broken the glass ceiling. First, it is only automatic scooter which has become India’s No. 1 Selling 2Wheeler (in June’15, July’15). Secondly, backed by its demand, Honda has become the First Manufacturer to sell more than 2.5 lac scooters in a single month ever in July’15. We believe this demand for automatic scooters will continue to rise. And to further extend its undisputed market leadership and meet the future demand, Honda will continue to innovate its products and services.”